By Black women, for Black women.
We lived the same shame. The same frustration. That's why we created Aureane.
And a belief: you deserve better.
The discovery that started it all
2023. We made a disturbing discovery.
Browsing forums, Reddit, Facebook groups, TikTok... We found hundreds of identical testimonials:
“I tried lemon + baking soda. My skin burned.”
“Kojie San worked for 2 weeks. Then everything came back worse than before.”
“I order creams from China on Amazon. I don't even know what's in them.”
“I spend 50EUR/month on products that don't work.”
“I haven't dared to wear tank tops in 5 years.”
Thousands of women. With melanin-rich skin. Who try, fail, start over. The vicious cycle.
The question that changes everything
Why, in 2023, with all the cosmetic technology available, do these women still not have a solution that WORKS?
The answer was simple. And frustrating.
Because nobody formulates FOR them.
6 months of intensive research
We didn't want to create "just another brand". We wanted to create THE solution. It took 6 months.
Understanding the problem
We analyzed:
10,000+
Customer reviews analyzed
50+
Scientific studies
30+
Formulations tested
100+
Video testimonials
What we learned:
Generic products are under-dosed
CeraVe, The Ordinary = good, but not concentrated enough for you
Brightening products are too aggressive
Kojie San = strips skin barrier = systematic rebound effect
DIY remedies destroy skin
Lemon, baking soda = catastrophic pH = burns
Nobody treats + prevents simultaneously
Correcting existing dark spots OK, but new ones keep appearing
Medical collaboration
We didn't want to improvise. We consulted experts.
Our medical team:
Dermatologists specialized in pigmented skin
Formulating pharmacists
Melanin specialist biochemists
Result:
Clinically validated formulas. Dermatologically tested. Safe for sensitive skin.
Formula development
We tested 40+ active ingredient combinations. We worked with specialized laboratories.
Our non-negotiable criteria:
Formulated FOR phototypes IV-VI
Effective clinical concentrations (not homeopathic)
Skin barrier respect (no stripping)
Honest timeline (4-6 weeks, no miracles)
Strict EU compliance
18 months
of development
40+
iterations
4
final formulas
User testing
Before launch, we had our products tested. Panel: 50 women phototypes IV-VI, underarm/bikini hyperpigmentation, 8 weeks of use.
88%
Overall satisfaction
Week 4
Visible results
0
Rebound effect
0
Severe irritation
We were onto something.
Manufacturing & Certifications
We make zero compromises on quality.
Our manufacturing partner
Laboratory specialized in melanin-rich skin
Specialist in products for melanin-rich skin
15+ years of experience
International certifications
1,000+ positive customer reviews
We visited their facilities. We audited their processes. We validated their expertise.
Strict EU compliance
European Cosmetic Regulation (EC) No 1223/2009
Complete toxicological assessment
Product Information File (PIF) validated
Designated EU Responsible Person
Tests & Validations
Dermatological tests
Clinical efficacy tests
Stability tests
Batch-by-batch quality control
Safety
Paraben-free
No harsh sulfates
No irritating synthetic fragrances
Cruelty-free (not tested on animals)
Vegan (unless otherwise noted)
Traceability
Batch number on every product
Complete ingredient traceability
Manufacturing + expiration date
Ongoing medical validation
Our formulas are regularly re-evaluated by:
Independent medical committee
Specialized dermatologists
Cosmetic pharmacists
Our approach: 3 pillars
Education before sales
We don't just sell you products. We explain:
Why your skin reacts like this
Why lemon + baking soda failed
How our active ingredients work
Why SPF 50+ is mandatory
Why it takes 6-8 weeks
You deserve to understand your skin.
Total transparency
We tell you the truth. Always.
We say: "Results in 4-6 weeks"
We don't say: "Miracle in 7 days"
We say: "SPF mandatory or rebound effect"
We don't say: "Use alone, that's enough"
We say: "Formulated for phototypes IV-VI"
We don't say: "For all skin types"
It's less sexy. But it's honest.
Treats + Prevents
We don't just correct existing issues. We prevent new dark spots from forming.
Why this is crucial:
If you correct your spots but keep shaving without prevention -> New ingrown hairs -> New spots
How:
Electric razor (safe cut)
Post-shave Roll-On (soothes)
Complete routine (treatment + prevention)
= 360 Solution
Our mission
Provide women with melanin-rich skin products that ACTUALLY work.
Not "also for". Not "adapted to".
Made FOR.
What we want to change:
End of dangerous "home remedies"
End of the try/fail/repeat cycle
End of unsuitable generic products
End of guilt-tripping ("it's dirty")
End of insecurity and hiding
What we bring:
Products formulated FOR you
Education that empowers you
An honest timeline
Lasting results
Confidence restored
Our ambition:
Become THE reference in France for treating hyperpigmentation on melanin-rich skin.
~500,000 French women phototypes IV-VI. If we help even 10% of them, we'll have succeeded in our mission.
MAKING A DIFFERENCE
One Skin at a Time
Aureane's commitment to empowering women has led us back to our roots in Africa, where we support skin health education and access to care. None of this would be possible without our customers.
Every purchase supports education in Africa.
Our commitments to you
Quality without compromise
We never cut costs at the expense of quality.
Clinically dosed actives (not homeopathic)
Certified manufacturer (not dubious low-cost)
Dermatological testing (not just marketing)
If it's not good, we don't sell it.
Total transparency
You have the right to know.
Complete INCI list visible
Active ingredient concentration indicated
Manufacturing origin disclosed
Justified pricing (no excessive margins)
No secrets. Ever.
Customer listening
Your feedback matters. Really.
Responsive customer support
Direct email (no auto-bot)
Product returns analyzed
Suggestions integrated
We improve thanks to you.
Continuous evolution
We don't stagnate.
Formulas regularly re-evaluated
New products based on needs
Ongoing medical collaboration
Active scientific monitoring
We progress. Always.
Accessibility
We want our products to be accessible.
Economical bundles (up to -19%)
Installment payments (when available)
No hidden fees
Loyalty program (coming soon)
Effectiveness doesn't mean unaffordable luxury.
Impact & Long-term vision
Short-term impact (2024-2026)
Become the reference brand in France for hyperpigmentation on melanin-rich skin.
Products that work (proven results)
Ongoing education (blog, guides, videos)
Engaged community (testimonials, mutual support)
Help 50,000 women regain confidence in their skin.
Long-term vision (2026+)
SPF 50+ for sensitive zones (in progress)
Specific face care (acne + dark spots)
Complementary body care
Personalized program (quiz + follow-up)
Responsible commitment
Environment:
Recyclable packaging (100% target)
Progressive plastic reduction
Biodegradable formulas when possible
Social:
Certified working conditions manufacturer
No animal testing
Fair pricing (no excessive margins)
We do better. Progressively.
Join the AUREANE community
AUREANE is not just a brand. It's a community of women who understand each other.
A space for you
Share your results (or your struggles)
Ask questions without judgment
Connect with other women
Find support
@aureane.skincare
marine@my-aureane.com
Share your journey
Your results inspire other women.
#AureaneTransformation
Tag us: We repost the most beautiful transformations
Before/After:
No Photoshop, no filters. Just reality.
OUR COMMITMENT
WE ARE
NATURAL PRODUCTS
Our products are made from 100% natural ingredients. No compromise.
SULFATE-FREE
Harsh chemicals - NO. Natural ingredients - ABSOLUTELY YES!
PARABEN-FREE
We guarantee NO TOXINS are added to our products. Your skin deserves the best.
HYDROQUINONE-FREE
We don't bleach skin. We correct hyperpigmentation while respecting your melanin.
AUREANE in 3 sentences
AUREANE was born from a frustration: the lack of effective solutions for melanin-rich skin.
We spent 18 months developing clinically validated, dermatologically tested formulas, specifically for phototypes IV-VI.
Our mission: To restore your confidence in your skin. No BS. Just what works.